The objective is to create a strong online presence, generate quality leads, improve customer reach, and maximize return on investment (ROI) using data-driven marketing strategies across platforms like Instagram, Facebook, Google, YouTube, and websites. The project also involves brand positioning, audience targeting, campaign management, creative promotions, and continuous optimization to ensure sustainable business growth in the digital marketplace.

What the work covers

• Digital Marketing
• Lead Generation
• Social Media Creatives
• Social Media Marketing

This is a non-voice, back-office process. The work is transactional and documentation-led: cases are picked up from a queue, checked against the agreed rules, actioned in the client's systems and recorded. Accuracy and consistency carry the process, and throughput is measured per case.

This is a domestic engagement serving customers in India, across the language and service expectations of that market.

Engagement

• Process type: Non-Voice
• Market: Domestic
• Team size: 10

How the engagement runs. Akontec places the requirement and coordinates onboarding between the client and the selected partner. The partner is responsible for staffing, supervision and day-to-day delivery against the agreed quality and performance metrics. Volumes, shift coverage, ramp-up and the reporting cadence are confirmed with the selected partner before go-live, along with the commercials.